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The Rolex diaries: stories behind the iconic watch

Written by Jenna | June 2024


Few brands evoke the same level of prestige as Rolex. Renowned for its unparalleled craftsmanship, precision engineering and iconic design, Rolex is synonymous with sophistication and status. 

What is less known about these timepieces is that each model has a story. These stories cemented their status among pop icons, after whom many of the Rolex models themselves have been named. 

Hear from Catawiki Watch Expert, Joaquín Fernández Cébrian, as he explains what makes some of the most popular Rolex watches so iconic.


Rolex Submariner

In 1926, Rolex made the first ‘waterproof wrist chronometer’. Initially made for divers, the iconic watch became popular after it was worn by Sean Connery in the 007 James Bond film, Dr. No. 

Now, the must-have Rolex for any potential beginner, this model is a staple in the world of collectors.


Rolex Submariner

Rolex Daytona

In the early 1960s, the chronograph wasn't popular – mainly because OMEGA was selected by NASA as part of each astronaut’s space kit during the first journey to the moon. But, then Paul Newman started to wear the Rolex Daytona. And everything changed. By the 1980s and 1990s it became a symbol of success. These days, the idolised watch is harder to come by, with long waiting lists, requests from authorised dealers and watches selling at four times the retail price.


Rolex Daytona

Rolex GMT-Master

This Rolex was designed initially for pilots who found themselves adjusting the time on their watches too often. The GMT-Master made it possible for them to keep time for multiple time zones. The model became even more popular with the release of the red and blue bi-coloured bezel, affectionately named “Pepsi” by collectors. Additional fan names followed, including “Coke” in black and red, and “Batman” in blue and black. 


Rolex GMT-Master


Rolex Datejust / Rolex Day-Date 'President'

Telling more than just time, both models became popular for their revolutionary date-changing mechanism (Datejust) and day/date display (“President”). The Datejust is known for its distinctive cyclops lens – a magnifying glass over the date window, which enhances readability. The Rolex Day-Date quickly gained the nickname "President" because it became associated with prominent world leaders, including several U.S. Presidents.


Rolex Datejust


Rolex Milgauss

Originally made for scientists, engineers and electricians, the sapphire green glass of this Rolex is what sets it apart from other models. This awesome timepiece also has a second inner case to avoid magnetism affecting the calibre.


Rolex Milgauss


Rolex Explorer I/II

The Explorer was made famous by Edmund Hillary – the first man to climb Everest. An historic feat, Hillary made it all the way to the summit with his trusty Rolex Explorer on his wrist.

While the Explorer I is a more simplified version, the Explorer II was designed with extra function with GMT double time.


Rolex Explorer II


Although Rolex watches are precisely designed for pilots, divers and other professionals, they remain the most sought after brand among watch aficionados. Ready to buy one of your own? These beautifully precise timepieces have a years-long waiting list. Luckily, we’ve got you covered. Explore our Watches auctions for your perfect timepiece.


Explore our selection of sports watches in our dedicated watches auctions. Or register as a seller and sell your watch now.


Discover more Vintage Omega | Vintage Watches | Vintage Rolex Watches | Watches


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