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  4. Jules Louis Chadel - 'Bi-Borax Oriental Nettoie, Purifie, Assainit' - 1898

Jules Louis Chadel - 'Bi-Borax Oriental Nettoie, Purifie, Assainit' - 1898

Lot reference 13801037

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Current bid $ 562
Next minimum bid $ 586
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$ 562 Bidder 1598
12-10-2017 20:06:10
$ 538 Bidder 7285
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10-10-2017 14:51:45
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$ 352 Bidder 1598
10-10-2017 14:51:04

Authentic lithography poster from the series for the Concours d'Affiches of the French ‘Bi-Borax Oriental’ - bleaching powder

Original lithography from 1898 in pure Art Nouveau form. Rare.
Design: Jules Louis Chadel (1870 - 1941).
Signed ‘JChadel’ in the print beneath the board in the lower left hand edge
Printed by: Imprimerie Chaix (Ateliers Chéret, 20 Rue Bergère, Paris)
Size: 85.5 cm high x 65 cm wide. Japanese border paper included: 89 cm x 69 cm.
Condition: B+: Doubled on Japanese paper and professionally retouched. Ready to be framed.
Shipping: rolled up in a sturdy tube and sent via track & trace or registered mail.

This beautiful lithograph of a Oriental young woman with lush bared bosom, symbol of cleanliness and virginal purity, along with the flowing water stress the properties of the advertised product, i.e the bleach/disinfectant ' Bi-Borax Oriental ' (in packaging shown in the bottom right). This is one of 8 designs that were submitted for the poster competition which was held in 1898 by the brand. Around 1900 the first 'affichomanie' hype was happening in France and people were frantically collecting posters. Different manufacturers used this to their advantage with the organisation of competitions, in which the public would choose the most successful poster from a series of entries. This copy is entitled 'F' and is the sixth design from the series. 'Bi-Borax Oriental' was an all-round antiseptic according to the manufacturer: ' ideaal om te reinigen & ontsmetten, voor de hygiëne van mens en dier gemengd met glycerine' (Source: 'Pillen en Posters, M.R. Robert-Sterkendries, Therabel Pharma, 1996)

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Feedback score: 99.5%
Reviews given: 197
Member since: June 19, 2012
  • Please note: some elements on this page have been translated automatically.
    Alles is correct en vlot verlopen.

    geemis October 13, 2017

  • Please note: some elements on this page have been translated automatically.
    Emballage professionnel, suivi étayé.

    Semenoz October 12, 2017

  • Please note: some elements on this page have been translated automatically.
    Colis bien reçu, frais d'expédition 24€ coût réel 18,34€...

    Christhofer October 12, 2017

    Response by seller
    Please note: some elements on this page have been translated automatically.
    Tot in den treure: onze verzendkosten omvatten tevens een aangepaste verpakking, behandeling, opvolging en transport. Enkel bieden indien akkoord met de verzendingskosten aub.
  • Please note: some elements on this page have been translated automatically.
    objet ok
    très bien emballé
    petit mot gentil
    envoi un peu cher ;-(

    knaus42 October 2, 2017

  • Please note: some elements on this page have been translated automatically.
    affiche très abîmée

    tibal78 September 27, 2017

    Response by seller
    Please note: some elements on this page have been translated automatically.
    De mindere staat van de affiche was zeer duidelijk beschreven en de foto's spraken voor zich.

View all 197 reviews

Shipping costs

Shipping costs are for mainland destinations only.

More information

Austria $ 46.97
Belgium $ 23.48
Canada $ 52.84
Switzerland $ 46.97
Germany $ 46.97
Denmark $ 46.97
Spain $ 46.97
France $ 41.10
United Kingdom $ 46.97
Ireland $ 46.97
Italy $ 41.10
Luxembourg $ 46.97
Netherlands $ 29.36
Norway $ 46.97
Poland $ 46.97
Portugal $ 46.97
Sweden $ 46.97
United States $ 52.84
Rest of Europe $ 46.97
Rest of the World $ 52.84

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