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Jules Louis Chadel - 'Bi-Borax Oriental Nettoie, Purifie, Assainit' - 1898

Lot reference 13801037
Jules Louis Chadel - 'Bi-Borax Oriental  Nettoie, Purifie, Assainit' - 1898

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Current bid $562
Next minimum bid $586
Auction fee: 9% of the winning bid
Shipping to United States: $52.84

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$562 Bidder 1598
12-10-2017 20:06:10
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Authentic lithography poster from the series for the Concours d'Affiches of the French ‘Bi-Borax Oriental’ - bleaching powder

Original lithography from 1898 in pure Art Nouveau form. Rare.
Design: Jules Louis Chadel (1870 - 1941).
Signed ‘JChadel’ in the print beneath the board in the lower left hand edge
Printed by: Imprimerie Chaix (Ateliers Chéret, 20 Rue Bergère, Paris)
Size: 85.5 cm high x 65 cm wide. Japanese border paper included: 89 cm x 69 cm.
Condition: B+: Doubled on Japanese paper and professionally retouched. Ready to be framed.
Shipping: rolled up in a sturdy tube and sent via track & trace or registered mail.

This beautiful lithograph of a Oriental young woman with lush bared bosom, symbol of cleanliness and virginal purity, along with the flowing water stress the properties of the advertised product, i.e the bleach/disinfectant ' Bi-Borax Oriental ' (in packaging shown in the bottom right). This is one of 8 designs that were submitted for the poster competition which was held in 1898 by the brand. Around 1900 the first 'affichomanie' hype was happening in France and people were frantically collecting posters. Different manufacturers used this to their advantage with the organisation of competitions, in which the public would choose the most successful poster from a series of entries. This copy is entitled 'F' and is the sixth design from the series. 'Bi-Borax Oriental' was an all-round antiseptic according to the manufacturer: ' ideaal om te reinigen & ontsmetten, voor de hygiëne van mens en dier gemengd met glycerine' (Source: 'Pillen en Posters, M.R. Robert-Sterkendries, Therabel Pharma, 1996)

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Feedback score: 99.6%
Reviews given: 277
Member since: June 19, 2012
  • Please note: some elements on this page have been translated automatically.
    Item was uitstekend verpakt en is conform de beschrijving.
    Alleen erg jammer dat de in rekening gebrachte verzendkosten (€ 20) meer dan 2x de daadwerkelijke verzendkosten (€ 8,70) waren.
    View translation Automatically translated. Turn off

    plaaggeest202 June 9, 2018

  • Please note: some elements on this page have been translated automatically.
    très bonne transaction. Parfait.
    View translation Automatically translated. Turn off

    user-c3cb15a June 6, 2018

  • Please note: some elements on this page have been translated automatically.
    Affiches werden snel en goed verpakt geleverd. Prima!
    View translation Automatically translated. Turn off

    jhb239 May 16, 2018

  • Please note: some elements on this page have been translated automatically.
    De affiche heb ik afgehaald bij de verkoper
    omwille van de afmetingen (2m40 x 1m66)!
    De ontvangst was hartelijk en voor mij bijzonder leerrijk. Een aanrader!
    View translation Automatically translated. Turn off

    Filimono April 19, 2018

  • Exactly as described, beautifully packaged, arrived quickly and postage was very reasonable. Highly recommended.

    Redtracy-wiki1 April 17, 2018

View all 277 reviews


The seller will ship the item(s) within 3 working days after receiving confirmation of payment.

Shipping costs are for mainland destinations only.
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Shipping costs

United States $52.84
Austria $46.97
Belgium $23.48
Canada $52.84
Denmark $46.97
France $41.10
Germany $46.97
Ireland $46.97
Italy $41.10
Luxembourg $46.97
Netherlands $29.36
Norway $46.97
Poland $46.97
Portugal $46.97
Spain $46.97
Sweden $46.97
Switzerland $46.97
United Kingdom $46.97
Rest of Europe $46.97
Anywhere else $52.84

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