Authentic lithography poster from the series for the Concours d'Affiches of the French ‘Bi-Borax Oriental’ - bleaching powder
Original lithography from 1898 in pure Art Nouveau form. Rare.
Design: Jules Louis Chadel (1870 - 1941).
Signed ‘JChadel’ in the print beneath the board in the lower left hand edge
Printed by: Imprimerie Chaix (Ateliers Chéret, 20 Rue Bergère, Paris)
Size: 85.5 cm high x 65 cm wide. Japanese border paper included: 89 cm x 69 cm.
Condition: B+: Doubled on Japanese paper and professionally retouched. Ready to be framed.
Shipping: rolled up in a sturdy tube and sent via track & trace or registered mail.
This beautiful lithograph of a Oriental young woman with lush bared bosom, symbol of cleanliness and virginal purity, along with the flowing water stress the properties of the advertised product, i.e the bleach/disinfectant ' Bi-Borax Oriental ' (in packaging shown in the bottom right). This is one of 8 designs that were submitted for the poster competition which was held in 1898 by the brand. Around 1900 the first 'affichomanie' hype was happening in France and people were frantically collecting posters. Different manufacturers used this to their advantage with the organisation of competitions, in which the public would choose the most successful poster from a series of entries. This copy is entitled 'F' and is the sixth design from the series. 'Bi-Borax Oriental' was an all-round antiseptic according to the manufacturer: ' ideaal om te reinigen & ontsmetten, voor de hygiëne van mens en dier gemengd met glycerine' (Source: 'Pillen en Posters, M.R. Robert-Sterkendries, Therabel Pharma, 1996)
|Member since:||June 19, 2012|
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|United States||$ 52.84|
|United Kingdom||$ 46.97|
|Rest of Europe||$ 46.97|
|Anywhere else||$ 52.84|
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