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BIC, the most famous pen in the world: a history of success!

Lot reference 15137275
BIC, the most famous pen in the world: a history of success!

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Made for the 40th anniversary of the brand BIC. Roots and solid silver 925°/oo, 1985/1990, new

The pen is new. Dimensions as original in crystal.

This object is the antithesis of the original, born to be used and thrown,
today... you buy the original only to change the spare!

An Italian newspaper in Rome
October 28th, 2015:

The idea, in Lazlo Josef Birò, came like a lightning, while watching the kids playing marbles on the street. There is a kid which throws the crystal ball, a classic gesture with your thumb and index, and it escapes from his hand to reach the destination after having been rolled in a puddle and leaving behind, in the crispy dust, a perfect liquid trail. As if the banner was writing, in short.
It was the 1930s and end of the Laszlo - a young Hungarian journalist with a passion for inventions - the ball that writes stole the idea for his historic invention: the ballpoint pen. Fifteen years later, in a department store in New York, which sold the first Bic - brand invented by the Italian-French Baron Marcel Bich, who during the war bought the patent from Biro - will revolutionize the world of hand writing.
It was on October 29th, 1945, 70 years ago. Bic Office (both names are still in use) has removed old seeds and inkwells, becoming perhaps the most prominent symbol of the 20th century.
And if the Baron Bich is the cause of the boom of the commercialization of the ballpoint pen, the idea remains to that versatile genius of Biro. A special type, half artist and half journalist (he was the editor of a magazine in Budapest) and with a very particular phobia - says the legend: he hated to have his hands dirty. And among the spirits and the brushes, the inks and the tips, it is difficult to keep immaculate hands. Only the idiosyncrasies for spots lit on the inventor the idea of inserting a metal ball between the container and the paper that, without blocking the flow of ink, could create a clear and clean line, as the whale that crashes into the pond.
Laszlo immediately went to work with his brother Gyorgy and, in 1938, applied for the patent. But the Second World War is dead and the journalist, of Jewish origin, is forced to flee, first to Spain, then to France and finally to Argentina. Here, the good Biro improves and protects his "creature", but times are tough and the production costs too much for his pocket. So, he is forced to relinquish the rights for his invention to the Baron Bich Marchel, from Turin he moved into France, which refines and merges forever to his surname (after the elimination of the 'h'). Transformed into a optical and functional pencil, as well as inexpensive, 'Bic' will land in some big stores in New York, precisely, on October 29, 1945, with a price of $12.50.
It was soon booming: the Baron Bich produces up to 10 million pens a day, while the poor Laszlo Birò died unknown and in poverty, in a neighbourhood of Buenos Aires in 1985. The first pens landed in Italy after the war but they were initially sentenced to banishment, especially by teachers at the schools, since it was believed that the writing was worse. Even in the offices, (the first to call it that, in honour of its inventor, it seems it was Italo Calvino) was off limits until the 1960s. Then, inevitably, everything changed.
The author and radio presenter Marco Presta in 'a kick in the mouth works wonders', celebrated in this way: "The Bic is what most of all reminds me to be human and capable of large companies - fill winning tickets and open checks, mediocre actions, write shopping lists and greeting cards, horrible crimes, issuing death sentences and love letters".

Es Fede40  

Member since: November 1, 2017

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