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Old wooden Coca-Cola / Komol / Noca Cola crate

Lot reference 19413253
Old wooden Coca-Cola / Komol / Noca Cola crate

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Current bid $17
Next minimum bid $23
Location: Netherlands
Auction fee: 9% of the winning bid
Shipping to United States: $43.91
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$17 Bidder 1598
13-07-2018 19:06:51
$11 Bidder 5672
13-07-2018 15:01:28
$4 Bidder 6262
11-07-2018 00:14:34
$3 Bidder 9374
08-07-2018 12:04:50
$2 Bidder 1598
07-07-2018 18:32:32

Ca. 1930, Netherlands Leo Moulen

Old wooden Coca-Cola / Kornol / Noca Cola crate with iron fittings, from the 1930s, in original condition!

Dimensions: 46.5 cm x 30cm x 11 cm.

Every (old) resident of Voerendaal has heard of him, Jan Jozef Leonard Leo Moulen, or Leo Moulen. A farmer's son with a business instinct.


Leo was born on 4 October 1882 in Voerendaal, son of Lambertus Moulen and Maria Josepha Haembeukers. He came from a large family which was not uncommon at that time. His father was a problematic man, drank a lot and also had a gambling problem. Lambertus had nearly sold his son Leo to pay his debtors. (source: Jacqueline Moulen)
in 1907, when Leo is 24 years old, he started making lemonade and marketed it. Carbonated fruit lemonade which he sold from door to door with his dog cart. He had many customers, especially among the miners' families. He therefore sold his lemonade under the brand name "Glück auf Perle".
Meanwhile, Leo married Maria Hubertina Coenen and they had 10 children.
Leo is faring well and in 1920 he becomes the proud owner of the first automobile in Voerendaal. An acquaintance of Leo emigrates to the United States and sends Leo a letter in which he mentions the rise of a lemonade factory that sells well under the brand name Coca-Cola. The lemonade is available in special bottles, he adds. Leo somehow feels that he should do something with this and in 1922 he takes the train to the Hague to register the brand name Noca-Nola. He now produces his lemonade under this brand in the special bottles with the brand name Noca-Nola and a muscular man in a triangle, a logo that he always used and also had above the door of his home in stained glass. Also added his proud name, L. Moulen. His lemonade looks nothing like the drink from Coca-Cola.

Leo does well, it is now 1925 and his company has grown. He is the richest man in the village and possesses 6 cars and a real phone with the number 15.
In 1928 Coca-Cola comes to the Netherlands and in 1930 they open the first distribution centre for sales in our country. However, there is a problem, Coca-Cola should is not allowed to sell in a radius of 50 km around the village of Voerendaal (this is the entire South and Central Limburg up to Helden-Panningen).
The mining industry has ensured that Leo has about 50,000 customers here and precisely in the radius of 50 km is the mining industry. In 1936 Leo provokes the Coca-Cola company by bringing a copy of the famous coke bottle with the brand name Noca-Nola on the market. The following year, Coca-Cola buys Leo’s brand name for 10,000 guilders and sets as conditions that Leo Moulen is not allowed to sell products under the brand name Noca-Nola in the famous bottle, under penalty of a fine of 500 guilders per infringement.

Leo, of course, keeps producing but now under the brand name KOMOL. He continues to use the logo of the tough guy with the muscles, in addition he obtains the license to sell Coca-Cola products in the region.
Shortly after in the same year 1937 a fire breaks out and his factory and house are destroyed. Leo manages to resume production within six weeks. Unfortunately, this did not take long. In 1940, his factory was largely destroyed and the occupiers take his carbonic acid manufacturing plant and his commercial vehicles.

Leo recovers from this setback and restarts his factory. Unfortunately, in the 1950s a competitor emerges.
Herman Schiffers, a former employee of Leo start his own factory at the Heksenberg in Heerlen and later founds the lemonade factory Herschi in Hoensbroek.
In addition to this competitor who takes over many of his clientele, he also has the bad luck that in the 1960s the mines close and he loses his biggest clients in one swoop. In 1966 Leo Moulen dies 84 years old. His sons continued the business but proved unable to let the company flourish again. The competition becomes even greater when Herschi is sold to Hero in 1988, and they start to sell their products through supermarkets. Selling from door to door is no longer profitable. In 1990 beer giant Heineken also makes a deal with many sports canteens in the region, so even more customers disappear.
In 2001 the curtain falls for KOMOL. The building is still there and the brand name KOMOL is proudly placed on the side.
Also the muscled man is still above the front door. Silent witnesses of a once thriving lemonade factory that dared to take on the Coca-Cola Company.

Pictures are part of the description.
Will be sent by registered mail

Nl Restoric  

Feedback score: 98.5
Reviews given: 138
Member since: January 30, 2016
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    Sneele verzending
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    sonnye September 20, 2018

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    Top verpakt en mooi bord zonder enige beschadiging
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    user-8831098 September 19, 2018

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    Esperienza assolutamente negativa.
    Per un disguido sull'indirizzo di spedizione il pacco non mi è ancora arrivato, dopo un mese.
    Contattato Catawiki, ho avuto risposte sgrammaticate e maleducate.
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    user-e1d123b September 14, 2018

    Response by seller
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    U heeft zoals u zelf zegt het verkeerde adres doorgeven, ik kan daar als verkoper niks aan doen.
    U bent zelf verantwoordelijk voor de juiste n.a.w. gegevens.
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    :-)
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    janandriesgort September 7, 2018

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    Bellissimo oggetto. Descrizione molto precisa. GraIe
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    user-414e42e July 2, 2018

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    Schitterend lampje. Heel goed ingepakt. Fijn dat er al een gloeilamp bij zat.
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    eelcokruidenier July 2, 2018

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    TODO PERFECTO. MUCHAS GRACIAS
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    VITO091 June 18, 2018

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    goods arrived as description. clean and working. thank you !
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    oldshooter May 23, 2018

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    questo è arrivato come vi avevo già detto manca l'altro obbiettivo , e nn ho ancora ricevuto ne conferma ne spedizioni niente 0 di tutto vorrei notizie grazie
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    nedogiovannelli May 18, 2018

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    Snel verzonden en goed verpakt
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    bnauts May 3, 2018

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    merce arrivata in breve tempo e in buono stato
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    piripicchio80 April 26, 2018

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    Intenté devolver el objetivo porque no estaba en las condiciones anunciadas. Finalmente tuve que revenderlo en una tienda de segunda mano, con una perdida de 50 euros.Tomo nota.
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    Galia2007 April 8, 2018

    Response by seller
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    Je geeft in een email aan dat je spijt hebt van je aankoop. Ik wilde het artikel retour nemen verzendkosten zijn kosten koper, daar ging je niet mee akkoord.
    Je gaf aan het artikel te behouden en eventueel zelf te verkopen. Nu drie maanden later een feedback. Maar je feedback gaat niet over het aan gekochten product, maar over je impulsive aankoop.
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    een snelle en goede levering, goed verpakt en in 2 dagen in huis
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    Tinkelbell45 April 3, 2018

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    Alles snel in huis en in goede conditie.
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    lodewijkouwens March 30, 2018

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    faltaban tapas de bayoneta del objetivo
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    MIKE195065 March 26, 2018

    Response by seller
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    Er staat ook nergens in de beschrijving of op de foto’s dat die er überhaupt bij zitten.
    Vindt het dan ook erg jammer dat u een neutrale feedback geeft.
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    War alles in Ordnung.
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    viemuf2 March 16, 2018

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    Tutto perfetto, spedizione, imballo da manuale!! l'obiettivo è ben funzionante e in buone condizioni
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    mauromauro2 March 14, 2018

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    Item is zoals beschreven.
    Snelle levering
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    crowea February 16, 2018

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    Artikel snel en goed verpakt geleverd.
    Artikel voldoet aan beschrijving en foto’s.
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    reedland January 8, 2018

  • Thank you vert much perfect

    alainfone January 7, 2018

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    Uitstekende verkoopster
    Professioneel verpakt en snel verzonden.
    Product exact zoals op de foto's weergegeven.
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    robinrobin3 January 5, 2018

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    opgelost
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    carmen1950 January 5, 2018

    Response by seller
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    Claim is net ingediend bij Post NL.
    Zoals je zelf aangaf is het uitstekend verpakt in bubbleplastic, voldoende verpakking materiaal en dubbele doos. Als Post NL met de pakketten gaat gooien, dan sneuvelt de inhoud helaas... Zoals aangeven per email, is er direct een claim ingediend bij Post NL. Maar dat is niet binnen een dag rond. Ik vraag je dan ook om geduld te hebben. Om nu een negatieve feedback achter te laten, terwijl de claim net is ingediend is niet erg fair.

    Met vriendelijke groet,

    Restoric
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    Il costo della spedizione é sdtato molto alto e i tempi di consegna molto lunghi. Più di 10 giorni dall'Olanda all'Italia.
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    aster11 January 4, 2018

    Response by seller
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    Pakket is direct verstuurd na betaling.
    Volgens de track and trace heeft het pakket bij de Douane gelegen. Daar kan ik helaas niks aan doen. De verzendkosten staan duidelijk aangeven en kan ik niks aan veranderen, Post NL maakt de tarieven. Dat u een neutrale feedback geeft vind ik jammer, omdat het onmacht is. En niet over het gekochte product gaat. Mvg Restoric
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    Goed verpakt, snelle levering, heel tevreden
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    BertPelgrim January 3, 2018

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    perfect ,
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    adolf1958 October 16, 2017

View all 138 reviews

Delivery

The seller will ship the item(s) within 3 working days after receiving confirmation of payment.

Shipping costs are for mainland destinations only.
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Shipping costs

United States $43.91
Austria $43.91
Belgium $32.20
Canada $43.91
Denmark $43.91
France $32.20
Germany $32.20
Ireland $43.91
Italy $32.20
Luxembourg $43.91
Netherlands $11.71
Norway $43.91
Poland $43.91
Portugal $43.91
Spain $32.20
Sweden $43.91
Switzerland $43.91
United Kingdom $43.91
Rest of Europe $43.91
Anywhere else $58.55

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You can pick up this lot from the seller: Gorinchem (), Netherlands.

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